But first, to fully understand the need for digital transformation, it is necessary to understand the benefits and complexities of B2B digital commerce. How to adjust the operating model and revive stalled digital efforts. To truly understand the sales digital transformation, we have to go back to the recent economic crisis of 08’, 09’. Drawing from online surveys of 229 U.S.-based B2B decision makers in a range of industries, including manufacturing, financial services, health care, and telecommunications, in companies having at least $25 million in revenue, The 2019 FPX Digital Transformation Study confirms this trend. Now, the B2B platform is even on the verge of the digital transformation. This article will give an in-depth knowledge of the impact on B2B when going for digital transformation. B2B leaders are using a Radar 360 Strategy approach to bring doers and dreamers together. Advanced Manufacturing & Services. Complex product catalogs. COVID-19 appears to have been the ultimate proving ground of what aspects of digital transformation will have a positive impact on B2B sales during the pandemic and beyond. B2B relationships are not always about simply buying or selling. Some business processes are just as transactional but more complex. AI plays a key role in the digital transformation of service. Digital transformation in normal times is usually considered a growth opportunity – and it is. Small B2B businesses are moving at adopting B2B e-commerce to reduce operational expenditures arising from brick and mortar stores. Innovation in business requires levels of investment that, done strategically, can result in increased revenue and improved stock value. The digital world is only going to continue advancing - and if you don’t move with the digital transformation, you’re going to get left behind. For B2B industries experiencing digital transformation, whether carving out new space or fending off new challengers, a compelling brand story is a must. It is very rich in content and is finding the right balance between academic rigour and practical examples. The PwC team focused on the client’s requirements and specific use cases and extended the standard B2B Commerce platform to provide the company with a custom solution, involving 12 integrations. Make the best IT investment decisions by understanding when, where, how and why to make changes. Companies undergoing digital transformation knows that it takes time. B2BWoo is an eCommerce platform designed specifically for manufacturers, wholesalers, and distributors to help them in their digital transformation. New business models thanks to digital transformation. Organizing for a Digital World. Torsten Lichtenau: Stepping Stones to a Digital Transformation. Examples of B2B companies There are B2B companies in every industry, from manufacturing to retail. One of the truths of digital transformation is that it is happening to every industry. Enterprise digital transformation is not just about automating processes. What is sales digital transformation in sales? Bringing artificial intelligence into your … Before the crisis, the sales industry as a general rule was not consumer-centric. And the changes have been extraordinarily swift and brutal. Around The B2B Payments World. B2B brands like DNV GL, a certification and accreditation firm, likewise ramped up its ability to conduct digital inspections for customers during lockdown. Particularly within the B2B industry, there has been a growing emphasis placed on expanding into the digital world to boost sales and remain competitive. Soaring customer expectations. It also includes changing mindsets, goals and approaches. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience. There are of course a ton more examples in B2B and B2C out there. B2B digital transformation demands a lot of businesses. Based on first-hand experience, I’ve highlighted some of the digital transformation efforts that appear to be having a positive impact on businesses. B2B companies need a unified source of data structured for digital use (“a single source of truth”) and a common data model that works across functions, including sales and marketing. Use the tips to minimize the challenges and successfully transition from analog to digital B2B sales processes. Below are two digital transformation examples which both companies have various degrees to their digital strategy and how they approached a transformation. In the new decade, there is no wonder about the fact that technology is going to rule the world. As of July 2019, it sells for around $74. Digital Transformation Means More Overlap Between B2B and B2C Than Ever. Identify & adopt emerging technology Spotting emerging technology and adopting it early on is key to a successful transformation. Our study found that: › Key drivers of digital transformation among B2B organizations are profitability, customer satisfaction, and increased speed-to-market. One example of a completely new business model is the payment service provider Paypal, which operates exclusively on the Internet. It involves a lot more than simply updating the technology and processes they use. ... We’ve seen two years’ worth of digital transformation in two months. 1. Rapidly evolving technology has forced companies to adapt quickly without always knowing the outcomes. About the author. Digital change has an impact on a wide variety of business models. The book offers a great step-by-step approach with powerful cases and examples. The goal was to sell more and at any price. An ever-expanding taxonomy. Inspired by these B2B eCommerce Examples? Digital Transformation in Manufacturing: Case Studies and Examples March 11, 2020 October 15, 2020 B2B eCommerce Tips & Trends Oro Team IDC estimates that digital transformation spending will approach $7.4 trillion in 2023, and the majority of … B2B companies coping with the pandemic are also demonstrating that shifting to digital can provide important benefits in sustaining the business through: In our 2019 benchmarking study, we have identified four promising transformation pathways, or archetypes, that allow B2B companies to unlock digital growth potential (Exhibit 2): Redesign the customer journey, to make the procurement of industrial supplies, for example, as convenient as shopping on Amazon. Salesforce B2B Commerce solution ... For example, most incoming orders came in over the phone or via email. Ciara McCarron is the Writer and Journalist. The truth is, what e-Business is and means has never been as relevant and necessary as it has become today. Global Digital Transformation B2B E-commerce Market was Valued at US$ 231244.55 Mn in 2019 Growing at a CAGR of 21.68% over the Forecast Period - … More. Ready to take a dive in B2B eCommerce? Airplane turbine parts made in 3D printers. While sales will always be important, our study found that howthe sale is made is what matters. Wherever business is done, you can be sure a host of B2B … Best Buy’s digital transformation hasn’t been without hiccups, but the results are starting to show. GE is already using the latest 3D printing technologies to … Digital transformation is driving business innovation for companies in many industries. Digital Transformation Examples. Digital-ready B2B brands are more resilient and confident about their future prospects. With the right application of digital technologies, B2C companies can break into B2B markets more easily than you might realize. There is no company that is too small or large to be unaffected by the forces of digital disruption. Some new ideas have arisen, some have been supplemented, some have been replaced. We mentioned at the very start of this article that, whilst digital transformation was already on the minds of B2B business leaders, the events of 2020 forced the hand of many brands to start the digital transformation process earlier than expected. Furthermore, these companies can also cater to international businesses with a well-defined e-commerce website, thus driving digital transformation B2B e-commerce market. Digital transformation is on the mind of every B2B commerce marketer. Deliver new digital products with the best tools for IT transformation. When asking CEOs and executives from Enterprise B2B companies from all sectors, it is very obvious that how to succeed with e-Business is their core challenge now. There is much more to digital transformation than what most people might think. 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