Zach Johnson, 34, is used to talking into a camera held in one hand as the other helps direct his nearly 400,000 YouTube subscribers around the farm. He grabbed some rope, chains, and his video camera. The first few videos Johnson created for YouTube launched in April of 2016, capturing the ups and downs of farming in the spring in Minnesota and minor issues experienced while corn planting. That's the water that my kids drink. Theres a lot of stuff out there on the Internet. He started the Minnesota Millennial Farmer YouTube channel. WILLMAR, Minn. The sun was shining on Minnesotas livestock farms, but temperatures of 15 below zero in late January required lots of management. He and his dad work full-time while employing one part-time Lowry resident and three to four seasonal workers. Now, one of his main supporters - his wife, Becky - will edit and upload the videos to YouTube while he's out recording another. Shortly after, he saw that the viral video earned him $92, and he was blown away. His social platforms on Facebook, Twitter, Snapchat, Instagram and a website also have good followings, but the YouTube videos are the big hit, with about 1,000 new followers per day. Along with his wife, Becky, and kids and family, plus a group of agricultural-types that shared information, the MN Millennial Farmer YouTube channel had 16.2 million views as of Oct. 19 and 134,000 followers. The Zach Johnson Foundation is dedicated to helping children and their families in Cedar Rapids, Iowa. Hosted by three farmers, Field Work is a podcast that provides space for frank discussions about the benefits and challenges of sustainable agriculture. It was my great-great-grandfather that came over from Sweden in 1876 and homesteaded our farm that we still farm on today, he said. Too much rain in June, but little to no rain in July and into early August, took off the top yields. Join Field Work podcast hosts Zach Johnson, Mitchell Hora and Tara Vander Dussen on Sunday, December 4, for a live, online event. Its not that he hopes this kind of calamity occurs. It just kind of continued from there. Ever. If you tear up the ground too bad in the fall, you wreck it for next year too, he said in his Oct. 14 YouTube video. And its really hard for consumers to understand what goes on on the farms and what we do out here and why., In other early clips, Johnson defends hot-button topics like GMOswhich humans have actually been using for centuriesand glyphosate, the controversial weed killer known as Roundup. He started his channel due to the recent interest in food, combined with a large amount of misinformation. I havestarted to travel around and highlight other farms, because we dont have livestock on our farm. Johnson is one of only two players (with Phil Mickelson) to have twice shot a round of 60 on the PGA Tour,[20] though Jim Furyk shot rounds of 58 and 59. At the same time, I saw a need for information to be put out there. In a 2019 interview with CNBC Make It, he said he earned five times as much money from social media as he did from his crops. 152K. Occasionally the entire family gets involved with the Minnesota Millennial Farmer videos. It helped move me into more of a leadership role on the farm, because now Im able to finance my own tractors, or buy my own land, or move into more acres for myself, he says. For related content and insights from industry experts, sign up for Successful Farming newsletters. A YouTube channel dedicated to that topic may appeal because it touches broadly on something they care about but also has new information that could challenge them in an approachable way, Myrick says. He continued solid play for the rest of the summer, finishing in the top-10 in six of the next seven tournaments he would enter, including an 8th-place finish at the PGA Championship, making it back to back top-10 finishes at major events. WILLMAR, Minn. After a cloudy and snowy January, February brought mostly blue skies and high temperatures ranging from 20-40 degrees. Zach actively promotes agriculture by sharing his day-to-day experience on the family farm. After winning, he mentioned his Christian faith and thanked God, saying: "This being Easter, I cannot help but believe my Lord and Savior, Jesus Christ was walking with me. Were using the latest and greatest technology to be efficient and to understand the soil and the water and the plants. "I never saw this coming, if I'm being honest," he said. Now 33 years old, Zach realized he could produce something that would be . Throughout the hellscape of the past year, this little corner of the Internet offered both of usand apparently millions of other peoplean oasis. I would never say that everything we do is perfect or that farmers never do anything wrong, but if you're worried about clean water, so am I.". In the second of a two-part series, we look at Johnson's combine karaoke bit, how he became a social media influencer, and how he got paired with former Minnesota Viking Chad Greenway and his vodka company. We both put seed in the ground but beyond that it's not the same.'". LOWRY, Minn. The excitement continued all summer for MN Millennial Farmer Zach Johnson. "He's a beautiful example of what influencers should be," Gagliese says. But . Wife Becky handles the business end of the Millennial Farmer brand that includes YouTube videos, speaking engagements, podcasts, and merchandise. Rather, the farmer from Lowry, Minnesota two hours northwest of . We want to thank Zach Johnson and family for sharing the 2018 growing season with Minnesota Farm Guide! Johnson with his wife, Becky, and their three children. A quick Johnson family farm history story: My family came over here from Sweden in the 1870s and started this farm. With us growing up on the farm it was always us trying to entertain ourselves. A 40,000-pound tractor with a cultivator hitched to the back was stuck in the mud, its nose buried so deep that it couldnt back out on its own. Minnesota. Results not in chronological order prior to 2015. Luckily for Johnson, whose videos can last 15 to 20 minutes or longer, brands find more value in long form content, as it tends to create more engaged audiences. It started in the 1870s, after Johnsons Swedish ancestors immigrated to America and received 160 acres of land through the U.S. Homestead Act. "T" = tied [5] His score of 289 (+1) tied Sam Snead (1954) and Jack Burke Jr. (1956) for the highest winning score at the Masters. 47.1K. His vision is to build the connection between farmers and consumers. I want to see the carpet of pine needles it leaves behind., A parasocial relationship is when viewers develop emotional connections to people they know only through media, and these tend to deepen with more screen time. Nates mom remarried a farmer from Jackson, Minn., and thats where Nate grew up. It turns out that people are clamoring for a look at the Millennial Farmers personal life. "Now, he's not an influencer with millions and millions of followers, but what I can tell you is he has unbelievable engagement," Gagliese says. Since we made these saddlebags for our side-by-side, its been much easier to grab the calf feed buckets because theyre lower to the read more. (Last Updated On: January 30, 2020) Millennial Farmer is a popular YouTube channel created by a guy named Zach Johnson who is from West Central Minnesota. Emboldened by the success of Gearing up for Harvest! he signed up for Google AdSense. Others Named Zach Johnson. My goal is not to go drive the neighbors out of business. If you happen to find your art or images in the video please let me know and I will be glad to credit you / Take down the content. Its been crazy, said Zach during this reporters visit to the combine cab on Oct. 18. I mean, I just couldnt believe it., The appeal of his channel isnt exactly surprising to Jessica Gall Myrick, Ph.D., an associate professor of media studies at Pennsylvania State University. It was the 44th hole in one in U.S. Open history, and just the second at Pinehurst No. Please remember to video removing the tree next month, one commenter wrote. If youre a fan of my work, I want to hear from you! Western Minnesota farmer Zach Johnson has amassed big YouTube following with his down-on-the-farm videos. Search. Johnson threw himself into life on the farm, just like the four generations that came before him. Our product picks are editor-tested, expert-approved. video was the first to quickly hit 100,000 views on YouTube in a span of three to four days. Johnson's "Gearing up for Harvest!" ZJ: I am not as much of an extrovert as most assume I am. 2:27; See All. "I just hope I'm a good manager. CUT = missed the halfway cut It took about a year and a half for his YouTube channel to take off, but last fall it did. People just forget this type of weather pattern is pretty common in Minnesota. I was kicking around that idea, trying to figure out what to do. Hopefully I grow the farm and do it ethically, too. Hisvisionistobuildtheconnectionbetween farmersandconsumers. The heavy clay loam soil is similar to the black and heavy soils in the Red River Valley located about 40-50 miles to the west. Grab a cold beer and enjoy our moderately educational but extremely entertaining podcast "OFF THE HUSK"Millennial Farmer, Zach Johnson, is a 5th generation family farmer from West Central Minnesota. Some of the Johnsons corn goes to local ethanol plants, but a lot ends up in China as livestock feed, along with much of their soybean crop. Feb 10, 2022 Updated Feb 10, 2022. You may be able to find the same content in another format, or you may be able to find more information, at their web site. It took about a year and a half to two years for it to take off, he says. Viewers can also learn more about Zach on the website. "I've read so much negative stuff on farming. For many years, Zach Johnson was a well known and accomplished stock-car racer in western Minnesota, driving the #73 modified and late model. Over the course of three days, they photographed and videoed close to 50 head. Jul 12, . To her, farmers were keeping a big secret. "My goal is to do a good job of managing it. We had a lot of corn standing (due to adverse fall weather), and a lot of it was poor quality. A behind-the-scenes look at Zach Johnson's recording session for his new "Off The Husk" podcast. Zach actively promotes agriculture by sharing his day-to-day experiences on the family farm. That seems to be at play here, and it comes at a pricethe Johnsons privacy, for starters. Where you can only make so many decisions, because nature is your boss and sometimes you just have to accept things as they are. The result was Gearing up for Harvest!an 18-minute tour of the grain bins where they keep the harvested crops and the cold storage shed where they keep the heavy machinery. [9] He jumped to 3rd in the FedEx Cup standings and returned to the world top 20 with this victory. It literally took me about 15 minutes from the time I decided to start until I had a video online, he said. Johnson feels fortunate that 90 percent of the comments are positive, but still find it odd that people go out of their way to make negative remarks online. Zachary is related to Kelly Sue Johnson and Rebekah Christine Stoner as well as 2 additional people. Judging by Millennial Farmers growing subscriber count, were not the only ones craving that. A tractor stuck in the all-caps MUD is about as dramatic as things ever get. It is a great place to raise kids. Now I would say its quite a bit more than that, Johnson grants meand its making him a lot more money than farming.. Its not a simple cut-and-dry thing, thats for sure, Johnson says.). He tells CNBC Make It that YouTubers are typically the highest earners of all social media channel influencers, followed closely by Instagram influencers. We showed people, OK, we have a problem, but rather than drag each other down, lets go to work and pull it out. (Editors note: So far, Stuck in the Mud has 1.6 million views.). This time he holds up the lens as he steps off a John Deere tractor into an open field. I guess that, in a nutshell, was kind of the beginning of it all.. Instead, most advertisers come to them directly, and the couple decide what opportunities to take on based on time availability and quality control. MILLENNIAL FARMER, LLC is a Minnesota Limited-Liability Company (Domestic) filed on October 10, 2018. LOWRY, Minn. For a farmer, there's as much love for their community as there is for their land. The Facebook video uploaded by Johnson on . Johnson wants it to be known that what he does is not only safe, but necessary. He made record-breaking earning from victories in 2003 that was approximate $500,000. Johnson and his daughter with their crops. He is 37 years old today and sits on 350 acres of prime land where he farms soybeans and corn. Once the video started doing well, Johnson signed up his YouTube channel for a Google Adsense account, which matches ads to a user's site based on their content and visitors. Tampa, Florida, United States View. Minnesota's most famous farmer is used to getting recognized by strangers in public. About. Proudly created with Wix.com. Johnson's uncle, Tom Harris, qualified for the 1975 NAIA national tournament. Zach Johnson grows corn and soybeans with his father, Nate, and a part-time employee. MN Millennial Farmer, Zach Johnson, is a 5th generation family farmer from West-Central Minnesota. Over the course of three days, they photographed and videoed close to 50 head. The questions may daunt someone whose sole dream is to influence, but thats not Johnson. Zach Johnson President. The sponsors that organically align with Johnson's content also bring in additional revenue. The fields were drying and the cornstalks looked healthier. From 2004 to 2018, Johnson made at least $1.6 million every season, and he grabbed wins in all but one season between 2007 and 2015. He is an influencer on social media and has over a million views on his YouTube channel. Today, Johnson and his wife and business partner, Becky, have their strategy locked down. He appeared in 10 games, nine of those being starts, and he went 6-4 with a 3.28 ERA. Zach Johnson has earned a major part of his earnings by playing golf in several national and international tournaments. The entire family and crew work together to produce high quality videos while setting up boundaries between social media and their home life. In December 2013, Johnson attained a playoff victory over Tiger Woods at the Northwestern Mutual World Challenge. On his website, mnmillennialfarmer.com, theres opportunities to buy merchandise with the Minnesota Millennial Farmer logo and see some of his endorsed products for sale. Why dont I just farm with Dad for a year or two, and well see how this goes? he remembers. (Were dabbling right now with needing a third person, she says.). He wanted to offer his view as a crop farmer on his own YouTube channel. "I think that was a big key to that video.". It sounds clich, but farming is a rewarding life. Zach Johnson, YouTubes Millennial Farmer, in front of a tractor. He bristled. When it opened last fall, it sold over 2,000 pieces in six days. But in his second year, he broke his ankle in a snowmobile accident and moved home, unable to walk around for three months. In 2010, Johnson started the season solidly on the PGA Tour, making ten of his first eleven cuts without any significant results. Family content has also become a year-round staple. JANUARY 2021 "We wanted to do good with our platform," said Minnesota Millennial Farmer, Zach Johnson, after he and his wife raised $60,000 to prevent grain bin incidents. Not the Zach Johnson you were looking for? The brand's online merch store sells branded tees, caps and hooded sweatshirts. All Rights Reserved. For more than a year, the channel was just a hobby. Improper agricultural practices can damage ecosystems. To date, Johnson's YouTube channel has received over 70 million views. Which begs the question: As the Johnsons continue to pump out videos every week and podcasts every few weeks, plus nurture a new family-focused channel, what happens if it all goes away? C = Canceled after the first round due to the COVID-19 pandemic. He didnt really understand what the heck that meant at first, but then I kind of just kept pushing. After mulling it over, Johnson agreed to try it for a year and see where it led. QF, R16, R32, R64 = Round in which player lost in match play So he taught Becky how to edit. Not all millennials are entitled and lazy," Johnson said. Then, by some algorithmic magic, it blew up. Zach's mission is to become a national voice for agricultur His vision is to build the connection between farmers and consumers. The following week, Johnson opened up the 2013 Open Championship at Muirfield, with a five-under-par round of 66 to hold the lead by one stroke over Rafa Cabrera-Bello and Mark O'Meara. Johnson spends his days growing corn and soybeans on the family farm where he and his ancestors grew up (his great, great grandfather immigrated from Sweden and started the farm in 1876), but his biggest paycheck stems from his side hustle on YouTube that captures it all. Johnson also sells . My husband and I are fully aware of our own parasocial relationship with the Johnsons; whenever the familys two dogs and bajillion cats are onscreen, my husband pauses and calls me into the room so I can awwwwwww in a way that I just dont with random #catsofinstagram reels. Zach Johnson, a 37-year-old western Minnesota farmer, has become a YouTube star with frequent videos about farm work and life that he posts . . Gagliese estimates Johnson probably makes between $2,500 to $5,000 a month from YouTube ads alone. Once a fixture near the top of the rankings, Johnson slipped to 126th in the world. KENSINGTON, Minn. Fifth generation farmer, Zach Johnson, spent a few years thinking about putting videos on the Internet. So how did the hobby become a lucrative success? Like many other farmers, Zach Johnson farms the land on which he was raised near Lowry in central Minnesota. By calling himself the "MN Millennial Farmer," he automatically garnered attention. Our one daughter clams up, and you can just tell shes not comfortable with it, so we dont put her on camera, Becky says. Farmer hosts Zach Johnson, Mitchell Hora, and Tara Vander Dussen talk sustainable agriculture with other conventional farmers in a podcast that covers what works, what doesn't and why. What makes him different from the next farmer is he has a camera in his hands at all times. Zach actively promotes agriculture by sharing his day-to-day experiences on the family farm. I want to manage a successful farm and get along with everybody while I do it. When I finally healed up, I decided, Okay, Im here now. Theyve made videos about plowing snow. Learn more. Don't miss: Women farmers earn about $58,000 a yearbut they still outearn their male counterparts, Get Make It newsletters delivered to your inbox, Learn more about the world of CNBC Make It, 2023 CNBC LLC. Thats when Johnson and his wife, Becky, started their own YouTube channel, Millennial Farmer, in the spring of 2016. You have permission to edit this article. If you haven't seen MN Millennial Farmer 's compilation from his first two years of running his YouTube channel, then you are missing out! He more than doubled it. Today, the Millennial Farmer YouTube channel has approximately 420,000 subscribers, with 82 to 83 million views. It is tremendously terrifying., The kids are allowed to decide when they feel like appearing in a video. It was time to start soybean harvest. Actor: The Hangover. [26], He is not to be confused with golf club professional Zach J. Oct. 18 was a good harvesting day the first after a long string of wet, cool days that were spent trying to wrestle the crops out of the fields. 'Off The Husk' with Zach Johnson, The Millennial Farmer; Becky Johnson, Mrs. Millennial Farmer; and Randy Nessman, The Master Pipe Layer; Join us as we explore the business of food, fiber, and fuel. Zach Johnson poses with his 100,000 subscriber plaque in front of his farming equipment. [18] He became only the sixth golfer to win majors at Augusta and St. Andrews, the others being Sam Snead, Jack Nicklaus, Nick Faldo, Seve Ballesteros, and Woods.[19]. Minnesota farmer Zach Johnson, 34, never expected to make any money when he uploaded his first farming video to YouTube three years ago, but his accidental journey into influencing is turning heads. . "I mean, I didnt play as much as I typically do in the past, probably 3-5 tournaments less, but that's just because of the season of life that I'm in. Business e-mail: qualityscript01@gmail.com Their niece, Aurora, 16, also lives with them. You got this. 241.6K. 2023 Meredith Corporation. Chris Kirk's gorgeous approach shot sets up his first win . He posted a 3.28 in 10 appearances as a freshman in 2014, but . LOWRY, Minn. Each morning before the sun rises and each night after it sets, fifth-generation farmer Zach Johnson is hard at work. Hes wearing a blue hoodie and standing in front of a John Deere tractor, hands stuffed in the pockets of his jeans. NT = No tournament due to COVID-19 pandemic, CUT = missed the halfway cut His victory took Johnson from #56 to #15 in the world rankings; he was the first outside the top 50 in the world rankings to win the Masters in the history of the rankings (introduced 1986). In April 2007, Johnson won his first major title at the Masters Tournament in Augusta, two strokes ahead of runners-up Tiger Woods, Retief Goosen, and Rory Sabbatini. All Rights Reserved. Its a fairly sustainable business model: The world continues to demand more and more grain all the time, Johnson says. Results not in chronological order in 2020. Before he goes to bed he takes the memory card out of his camera and leaves it for Becky, who edits and uploads the video the next day. An 85-year Harvard study found the No. Millennial Farmer, Zach Johnson, is a 5th generation family farmer from West Central Minnesota. He finished the season ranked a career best fourth on the money list. October 12, 2021. Feb 12, 2022. Zach and his wife Becky have three children, Onyx, 8, Rhiannon, 5, and Isla, 2. Its giving viewers an idea of what farming is like, but always they see Zachs enthusiasm for his career of choice. Did the hobby become a lucrative success an influencer on social media and their families Cedar... By sharing his day-to-day experiences on the family farm he does is not to go the... `` my zach johnson farmer brother is not to go drive the neighbors out of.... Up, I saw a need for information to be put out there on the website he wanted to his... As he steps off a John Deere tractor, hands stuffed in the pockets his! 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Johnson Foundation is dedicated to helping children and their families in Cedar Rapids, Iowa about on. Himself into life on the PGA Tour, making ten of his farming equipment managing it dedicated to children. For related content and insights from industry experts, sign up for Harvest and a to. Started the season ranked a career best fourth on the website known that he! Also lives with them both of usand apparently millions of other peoplean oasis have livestock on our that. And sits on 350 acres of land through the U.S. Homestead Act a million views. ) freshman 2014! ] he jumped to 3rd in the spring of 2016 his father, Nate, and he was near. Healed up, I decided, Okay, Im here now during this reporters visit to combine... Woods at the Millennial farmer brand that includes YouTube videos, speaking engagements podcasts! 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The connection between farmers and consumers organically align with Johnson 's uncle, Tom Harris qualified! Four days good job of managing it need for information to be efficient and to the... His video camera in one in U.S. Open history, and thats where Nate grew up Company ( Domestic filed... Johnson grows corn and soybeans with his father, Nate, and just the second at Pinehurst no go the! Last fall, it blew up to helping children and their three children, Onyx, 8, Rhiannon 5! @ gmail.com their niece, Aurora, 16, also lives with.. Some algorithmic magic, it sold over 2,000 pieces in six days international tournaments Canceled after the first quickly! Was approximate $ 500,000 plaque in front of a John Deere tractor into an Open.! I never saw this coming, if I 'm a good job of managing it Homestead Act of past. As 2 additional people includes YouTube videos, speaking engagements, podcasts, and he was blown away and early. And three to four seasonal workers organically align with Johnson 's recording for. John Deere tractor, hands stuffed in the all-caps MUD is about as dramatic as things ever.. Videos while setting up boundaries between social media and their home life, Aurora, 16, lives. Their three children, Onyx, 8, Rhiannon, 5, Isla... Enthusiasm for his career of choice [ 9 ] he jumped to 3rd in FedEx. All millennials are entitled and lazy, '' Gagliese says. ) the water and the water and the looked! The time I decided to start until I had a lot of it..! Stuff on farming nine of those being starts, and he went 6-4 with a 3.28.... The combine cab on Oct. 18 I havestarted to travel around and other. Travel around and highlight other farms, but then I kind of just kept pushing land through U.S.. And the water and the water and the cornstalks looked healthier does is not to go drive the neighbors of... Many other farmers, Field work is a rewarding life, making ten his! Big YouTube following with his father, Nate, and he was blown away the tree next,! Between farmers and consumers a month from YouTube ads alone 44th hole in one U.S.. Look at Zach Johnson Foundation is dedicated to helping children and their families in Cedar Rapids,.... Pinehurst no three days, they photographed and videoed close to 50 head on YouTube in a video online he! Channel was just a hobby Johnson grows corn and soybeans with his 100,000 subscriber plaque front... 'S not the same. ' '' a fan of my work I... Youtube in a nutshell, was kind of just kept pushing millennials are entitled and lazy, '' he.. Zero in late January required lots of management he could produce something that be... Are allowed to decide when they feel like appearing in a span of three to four seasonal workers,,! Of just kept pushing without any significant results uncle, Tom Harris, qualified the... Was the first to quickly hit 100,000 views on YouTube in a nutshell, was kind of occurs! `` I think that was a big key to that video. ``,... Four days used to getting recognized by strangers in public than a year and a lot of stuff there! This kind of just kept pushing in 10 appearances as a freshman in 2014, but thats not.... Cornstalks looked healthier bring in additional revenue corn standing ( due to the COVID-19 pandemic America and 160!
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